martechprocurementoperations
Martech Buying Guide for Operations Leaders: What to Buy, Pilot, and Postpone
lleaderships
2026-01-25
9 min read
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A practical martech buying framework for operations leaders in 2026: prioritize by value, integration risk, sprint vs marathon fit, plus pilot and negotiation playbooks.
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#martech#procurement#operations
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Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.
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