Martech Buying Guide for Operations Leaders: What to Buy, Pilot, and Postpone
martechprocurementoperations

Martech Buying Guide for Operations Leaders: What to Buy, Pilot, and Postpone

lleaderships
2026-01-25
9 min read
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A practical martech buying framework for operations leaders in 2026: prioritize by value, integration risk, sprint vs marathon fit, plus pilot and negotiation playbooks.

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#martech#procurement#operations
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2026-01-25T13:45:05.670Z